How Love Drives brand success

Since the recent death of Steve Jobs, many of us have been re-living all of his downfalls and successes through the spectacular self titled biography by Walter Isaacson, or media outlets like CNN. The lesson (in short) are many.  After reading the book you will conclude that Steve Jobs was often a devisive, and difficult to work with.  However Both Steves Genius and the abilities of Todd Howard Game Director at Bethesda Studios share in common that are quite reflexive on their individual achievements and individual brands.   Read more

the entrepreneur checklist part 1

Like many you woke up one day realizing that your career has hit a ceiling, or the daily hustle of corporate America has worn you down like an old pair of shoes.  Many of us find reasons to start our own business, and the reasons really do vary from person to person.  However now comes the hard work;  Every body has a different list of priorities when they enter this segment of time.  How you react here will ultimately determine how the venture will go! Read more

the entrepreneur checklist part 2

In the first part of this article I spoke about the beginning stages of what it takes to become a successful entrepreneur.  In this second part I begin to discuss the relevance of investment procurement, operational management, and advertising.

So you have started your business, came up with a plan for your product or service, and you are passionate you have a winner.  You have gotten you business cards and some basic marketing materials (as covered by part 1 of this article) and you are ready to proceed.  Are you ready to walk the walk? Read more

A social network that ballooned

I will admit when social networking first came out i thought it as a tool for teenage girls.  It had become evident that this phenomenon wasn't going away.  I admit looking at the time of when My Space first became a main stream tool for people to promote them selves (much like companies have been for years), I was not keen enough to see the explosive possibilities. Read more